About us
Born on the Water. Built for the Cast.
At ReelRaiment, we believe that the right gear isn't just part of the fishing trip—it's part of the experience. We’re a company founded by anglers, for anglers, dedicated to creating performance fishing apparel that works as hard as you do. From the first cast at dawn to the last at dusk, our clothing is designed to keep you comfortable, protected, and focused on what matters most: the fish.
Our Story
For years, we spent countless hours on the water, from the sun-baked flats of the coast to the misty rivers inland. And for years, we dealt with gear that couldn't keep up. Shirts that were too heavy, shorts that stayed wet for hours, and sun protection that felt more like wearing a suit of armor.
Our Mission
Our mission is to enhance every angler's experience on the water by creating technically superior, comfortable, and reliable fishing apparel, allowing our community to pursue their passion without limits.
Designed by Anglers, for the Elements
Every pocket, seam, and fabric choice is obsessively considered from an angler’s point of view. We integrate features like UPF 50+ sun protection, moisture-wicking technology, and strategic ventilation not as afterthoughts, but as core components. Our gear is designed to manage heat, protect you from the sun, and move with you, never against you.
Uncompromising Quality & Durability
We know fishing is tough on clothes. That’s why we source best-in-class materials and employ rugged construction techniques. From saltwater corrosion to snags in the backcountry, ReelRaiment apparel is built to withstand the harshest conditions and countless seasons of use. This isn't disposable clothing; it's an investment in your passion.
John Sullivan
Founder, ReelRaiment
Join the ReelRaiment Crew
ReelRaiment is more than just a brand; it’s a community of people who share a love for the water. Follow our adventures, share your catches, and be the first to know about new gear. Tag us in your photos with #ReelRaiment to be featured!
